The brains
Sheena, Founding Lab Partner
Sheena began her career in Operations, mastering the art of running a business efficiently and effectively. In 2016, she took a bold leap and founded a successful service and retail business, overseeing every detail from securing permits and designing the space to hiring and training a team of 16. After running the business for four years, she sold it profitably at the start of the pandemic.
Following this, Sheena transitioned into IT and Project Management, earning her Certified Scrum Master (CSM) and Project Management Professional (PMP) certifications. She has led several successful IT initiatives, including implementing a Salesforce plugin to ensure compliance with federal regulations. Known for her ability to bridge business needs with technical solutions, Sheena thrives in dynamic environments.
With a deep understanding of human behavior and emotional intelligence, Sheena excels at reading people and situations, quickly learning team dynamics, and fostering collaboration. At Fresh Take Labs, she combines her entrepreneurial spirit, strategic thinking, and people-first approach to help businesses reimagine challenges and turn them into success stories.
Sara, Founding Lab Partner
With extensive experience spanning marketing, public relations, and business development, Sara combines strategic vision with hands-on expertise to drive meaningful results. As a co-founder and strategist at Fresh Take Labs, she empowers organizations—from nonprofits to private enterprises—to thrive through innovative content strategies, identity development, and business coaching. Sara is deeply passionate about helping leaders articulate their vision and build brands that resonate.
Sara’s professional journey includes key roles in healthcare marketing and media relations. Over the course of her career, she has led client initiatives for prominent healthcare organizations, crafting compelling narratives through thought leadership, case studies, and event support. During her time with MIT’s News Office, she collaborated with world-class researchers to manage media relations and facilitate interviews with global press, ensuring complex ideas reached diverse audiences.
Known for her creativity, collaborative spirit, and commitment to empowering others, Sara is here to help you turn bold ideas into success.
Rut, Expert Lab Partner
Say hello to Rut, our Digital & AI Transformation Lab Partner! With over nine years at McKinsey & Company under his belt, Rut has helped transform organizations worldwide across the financial, healthcare, and manufacturing industries. Now, he’s teamed up with Fresh Take Labs to bring his wealth of expertise to small and midsize companies.
Thanks to Rut, you can access the same high-level skills and strategies that big corporations rely on — but tailored to fit your business and budget. Get ready to level up like never before!
What does Rut bring to the table?
AI Strategy Development: Identify opportunities for AI adoption, tailor solutions to business needs, and create actionable implementation roadmaps.
Vision and Mission Development: Craft inspiring vision and mission statements through interactive workshops to align teams and energize organizational culture.
OKR Definition and Dashboards: Establish focused Objectives and Key Results (OKRs), build intuitive dashboards, and implement tools to drive accountability and track progress effectively.
